Share a Book With…



If you’ve purchased a Coke in the last few months, you no doubt have been encouraged to share that pop with some random human. This could become awkward if, say, you don’t know a guy named Vic to share with.

No matter how you feel about high fructose corn syrup or if you’re Pro-Pepsi, this “Share a Coke” campaign is genius. And I know what I’m talking about. I watch Mad Men.

Instagram is full of pictures featuring the various names on the bottles. I’ve watched people riffle through the coolers at Target and Meijer, attempting to find a certain name (guess they don’t want to be forced to share with a stranger). Gracious, there’s even a hashtag!

It’s fun. It’s effective. It’s generating buzz.

We share what we value. Apparently, we value Coke.

Now, I am no Don Draper (be glad for that…talk about a sympathetic character…that’s a blog post for another day), but I do recognize advertising gold when I see it.

And then I got to thinking. If we share what we value…

…I would share books.

Maybe not by way of handing off my books (I’m too protective). But perhaps by telling friends about the books I have loved.

Yeah. I take pictures of books and share links. However, sometimes the best recommendations come from face-to-face conversations while sipping lattes or sharing a meal. And, while we’re talking, it’s a good idea to encourage your friend to purchase the book. It helps out the author, enabling us to keep writing.

So, the next time you see me, go ahead and ask me what book I recommend. I’ll be glad to hear what book title you’d like to share with me.

Hey, what book have you read recently that you recommend? You know I’m always looking for new books to read!

P.S. I wouldn’t be mad at you if you chose to tell folks about Paint Chips and My Mother’s Chamomile.

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